A Shopify-style store for merch, tools, books, limited editions and bakery collaborations.
Stories you've saved to watch later.
Recipes, stories, walkthroughs and bread culture — written by the bakers themselves.
A journal about neighbourhood bakeries, the people behind the bench and the culture of daily bread.
We started (K)NEED because bakeries are one of the last genuinely neighbourhood things — places that smell the same as they did fifty years ago, run by people who start work when the rest of the city is still asleep.
Every story we publish is editorial. We travel to bakeries, we spend time there, and we try to document what makes each one matter. It's not a directory, it's not a review site. It's a journal.
If you run a bakery and think you have a story worth telling, .
(K)NEED is a journal for neighbourhood bakeries, the people behind the bench and the culture of daily bread.
If you think your bakery belongs in the journal, we'd love to hear from you. Fill in the form below and we'll be in touch if your story feels like a fit.
Submissions are reviewed on a rolling basis. We don't charge for coverage and we're not a directory. Every story we publish is editorial.
We read every submission. We'll be in touch within two weeks if your bakery feels like a fit.
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